A/B Testing: Web Notifications

Run A/B tests for Web Notifications! We added support for web notifications in the A/B Testing workflow, making it easy to test and evaluate the effectiveness of different web notifications from the dashboard.

While you could previously create web notification variants using the /experiments API, exposure in the dashboard can help you better visualize your messages and conduct more effective tests.

A/B Test Reporting

As a part of this release, we also updated the A/B Test Report to match our other Message Reports. The top-level of an A/B Test Report now includes:

  • A new chart showing direct and attributed engagement metrics for your web and app channels.

  • Message Details for all the variants in the test, so you can preview each message variant before diving into deeper reports for each individual variant.

Resources