Channels API Update


Today marks the first GA release of our Channels API extension, open channels. This new platform service extends the Channels API to send a notification to anything. For the first time, a customer can send personalized, interactive notifications at the right time and place across their digital marketing stack.

We built this to address a growing market need from enterprise businesses faced with an unprecedented expansion of marketing technologies and notification channels: a centralized platform from which to send 1:1 notifications to each of their customers in the optimal moment, and to any device or messaging platform. With Urban Airship, our customers can integrate once and notify anything!

Key Benefits

  • Integrate once, notify anything
  • Unified customer targeting and reporting
  • Maximize existing martech investments

Use Cases

  • Your ESP or SMS provider of choice
  • Voice-based services like Alexa
  • IoT devices
  • Chatbots or messaging app services like Slack or Facebook Messenger
  • Digital TVs & set-top box devices
  • Augmented/virtual reality devices
  • Factory floor devices
  • Gaming consoles
  • Home platforms
  • Car platforms
  • Rapid prototyping of new notification services

Learn more in the Channels Primer, or jump straight to the Open Channels: Getting Started walkthrough.