Out-of-the-Box Message Center makes Urban Airship's flagship rich messaging feature, Message Center, available to all customers using iOS or Android SDK 7.0.0 or later, without requiring a separate integration. Read on for context, a description of the benefits, and for links to additional resources.
What Is Message Center?
Urban Airship Message Center is a place in your app where you can display persistent rich messages, including HTML, video, etc. The messages are hosted by Urban Airship, and are typically displayed in standard inbox-style within your app. You can choose to display the messages and the message listings any way you wish, according to the look and feel of your app. We do our part by hosting the rich content, alerting users of new content with push notifications, and managing the state of each user's message listing (read, unread, deleted, etc.).
Message Center on iOS
Message Center on Android
Reach Opted-out Users
Message Center messages are not push notifications, but you can use push notifications to alert users that new rich content is available. Because Message Center messages do not require a user to opt in to push notifications, you can reach opted-out audience with Message Center.
More Opportunities to Engage
By providing engaging content and facilitating interactions via Message Center, you can also trigger other Actions such as adding a tag, or triggering a follow-up notification.
OK, so why is it better out of the box?
With the release of the 7.0 SDK, Message Center, the actual container for the rich content you provide to customers, ships with the SDK. Previously, you needed to do extra development work to design the UI elements that displayed the rich messages. Although we provide sample code to get you started, integration could often add weeks or months to your development cycle, depending on the number of stakeholders involved.
Now, every app using the latest SDK is equipped with a supported version of Message Center, giving every Urban Airship customer another highly effective tool for their mobile engagement toolkit.
Theming your Message Center to match the look and feel of your app is easy, requiring changes configuration file in your iOS or Android/Amazon project. Change the colors, fonts, backgrounds and icons to match your branding.