Getting Started with Insight


Insight helps you understand exactly what your customers are doing and which behaviors are causing them to take action. With user-level audience engagement dashboards, ad-hoc discovery tools, and conversion reporting, you can uncover the ‘why’ behind your ROI.

Start Using Insight

Insight is an add-on service. Please talk to your Urban Airship Account Manager to enable Insight for your account, or follow the steps below to enroll in a free trial. After Insight has been enabled for your account:

  1. Set your industry.
  2. Learn how to work with dashboards and spaces.

Set Industry


Only those with Owner, Administrator, or Full Access permissions may set the Insight Industry. All other users will be able to access a generic set of dashboards. If you see that no industry is assigned and you do not have permission to change it, ask your app owner or administrator to log in set the app industry.

  1. Open your project from the dashboard, then click Reports and select Insight. The first time you open Insight after enrollment, you will be notified that it will take 24 hours for events to populate the dashboards. Click the Next button to close the window.
  2. Click Industry in the upper right corner of the dashboard, choose your industry and sub-industry from the dropdown menus, then click the Change Industry button.

    For assistance with choosing the appropriate industry, please see our list of available industry types.

Setup is complete! You are now ready to start learning about Dashboards and Spaces.

Free Trial

Sign up for a free trial of Insight.

  1. Open your project from the dashboard, then click Reports and select Insight.

  2. Click the Start Your Free Trial button.
    • Enterprise customers: You will be prompted to complete an enrollment form:You will be notified via email when Insight has been added to your account. After that, you are ready to set your industry.

    • E-Commerce customers: Continue with the steps below.
  3. Click the button to Try Insight for 30 days.You will then see a banner stating that you have successfully activated your Insight trial.E-Commerce customers can manage add-ons at any time in by going to Your Account » Billing.

Once Insight is enabled for your account, user-level events and messages you send will start appearing in the Insight dashboards. Please wait 24 hours for events to appear in your dashboards.

Industry Types

Below are the possible choices for the Industry setting, along with brief explanations.

These are business apps that provide a B2B or B2E utility, meant to be used by B2B customers or employees of businesses. Includes app interfaces or versions of B2B SaaS platforms.
Charities, Foundations, and Non-Profit
Apps that provide an interface between the end user and a non-profit entity, charity, foundation, and/or apps whose purpose is to generate revenue for a cause.
Apps that provide training and learning opportunities for consumers as well as apps for schools or learning institutions.
Apps that provide entertainment in the form of video streaming, music, movie apps, TV, radio, artist apps.
Apps to manage finances, banking, investment, insurance.
Food & Drink
Apps managed by restaurants and beverage companies as well as recipe/cooking content apps.
Apps that allow you to place bets/gamble.
Apps that include free and paid gaming.
Apps that include national & breaking news, local news, newsstand, books, magazines as well as radio.
Medical, Health & Fitness
Fitness tracking, health management, pharmacy, health reference.
Grocery, discount/deals, specialty retail (i.e. greeting cards or toys), fashion, bog box/warehouse.
Networking, messaging, dating, communication.
Sports & Recreation
Team apps, sports news, recreation.
Travel & Transportation
Airline, automotive, hotel, bookings, rail, vacation rental, public transportation.
Utility & Productivity
Navigation, reference, weather, other tools for productivity.