Data Retention and Legacy Products

Data Retention Schedule

This Data Retention Schedule specifies the default data retention settings for Urban Airship Services.

Urban Airship Service Feature Data Retention Period
Engage Location History 3 months
Engage Image Hosting & Optimized Rich Page Delivery 6 months after last accessed date
Engage Addressable User Deactivation Period* 12 months
Engage Push Payload Unicast: 30 days, Multicast: 13 months
Insight Insight data 3 months or 13 months, depending on the purchased package
Connect Connect data Lesser of 7 days or 100GB

*Addressable Users are deactivated from the Urban Airship Service when an Addressable User has not issued a Registration Event to Urban Airship during the applicable Addressable User Deactivation Period. Registration Events are calls to the Urban Airship Service by the Urban Airship SDK that indicate activity from the software installation or device managed by the Urban Airship Service. Registration Events typically occur on app opens or web page visits.

Legacy Products and Services

Documentation for products and services that are scheduled for deprecation.

Deprecation Schedule


Version Docs Release Date End of Life Date
v3 API Reference July 22, 2013 Current recommended version
v1/v2 N/A 2009 July 31, 2015 (deprecated)


Product Docs End of Life Date
Blackberry Support N/A December 1, 2016
Legacy Message Composer N/A November 29, 2016
MPNS Service N/A March 31, 2017
Aliases Aliases TBD