Data Retention and Legacy Products

Data Retention Schedule

Current Version

V. September 1, 2018

This Data Retention Schedule specifies the default data retention settings for Urban Airship Service. Prior to September 1, 2018, the time periods specified in the previous version of the Data Retention Schedule apply.

Urban Airship ServiceFeatureDefault Data Retention Period
Digital Growth Platform:
Customer Engagement
Contacts
Deactivation Period for Web and Mobile channels*
12 months
Digital Growth Platform:
Customer Engagement
Image Hosting & Optimized Rich Page DeliveryLonger of 13 months from creation of content or 6 months after last accessed date
Digital Growth Platform:
Customer Engagement
Message content for each messaging channel
(unless otherwise listed below)
Unicast: Not stored for processing, but in application logs for 30 days for support purposes
Multicast: 13 months
Content template: contract term
Digital Growth Platform:
Customer Engagement
Message Center content13 months
Digital Growth Platform:
Customer Engagement
Server-side Automation
In-app Automation message content
Longer of 13 months from creation of message or message expiration
Digital Growth Platform:
Customer Engagement
Mobile Wallet PassesCoupon: 365 days
Gift card: 730 days
Loyalty: 730 days
Generic: 730 days
Event ticket: 30 days
Boarding pass: 30 days
Member card: 730 days
Digital Growth Platform:
Customer Engagement
Customer Data (Insight)
Location History data3 months
Digital Growth Platform:
Customer Data
Insight data3 months or 13 months, depending on the purchased package.
Digital Growth Platform:
Customer Data
Connect dataLesser of 7 days or 100GB

*Contacts for the mobile and web notification channels are deactivated from the Urban Airship Service when a Contact has not issued a Registration Event to Urban Airship during the applicable Deactivation Period. Registration Events are calls to the Urban Airship Service by the Urban Airship SDK or an Urban Airship API that indicate activity from the webpage or mobile application managed by the Urban Airship Service. Registration Events typically occur on app opens or web page visits. Once Contact is deactivated or uninstalled, data associated with that Contact (other than data included in aggregated metrics or reports, records of opt-in or opt-out status, or data retained for legal compliance purposes) is deleted.

Previous Version

V. June 6, 2018

Important

This version of the Urban Airship Data Retention Schedule applies to time periods between June 6, 2018 and August 31, 2018.

Urban Airship ServiceFeatureDefault Data Retention Period
Digital Growth Platform:
Customer Engagement
Contacts
Deactivation Period for Web and Mobile channels*
12 months
Digital Growth Platform:
Customer Engagement
Image Hosting & Optimized Rich Page DeliveryLonger of 13 months from creation of content or 6 months after last accessed date
Digital Growth Platform:
Customer Engagement
Message content for each messaging channel
(unless otherwise listed below)
Unicast: Not stored for processing, but in application logs for 30 days for support purposes
Multicast: 13 months
Content template: contract term
Digital Growth Platform:
Customer Engagement
Message Center content13 months
Digital Growth Platform:
Customer Engagement
Server-side Automation
In-app Automation message content
Longer of 13 months from creation of message or message expiration
Digital Growth Platform:
Customer Engagement
Mobile Wallet PassesCoupon: 365 days
Gift card: 730 days
Loyalty: 730 days
Generic: 730 days
Event ticket: 30 days
Boarding pass: 30 days
Member card: 730 days
Digital Growth Platform:
Customer Engagement
Location History data3 months
Digital Growth Platform:
Customer Data
Insight data3 months or 13 months, depending on the purchased package.
Digital Growth Platform:
Customer Data
Connect dataLesser of 7 days or 100GB

*Contacts for the mobile and web notification channels are deactivated from the Urban Airship Service when a Contact has not issued a Registration Event to Urban Airship during the applicable Deactivation Period. Registration Events are calls to the Urban Airship Service by the Urban Airship SDK or an Urban Airship API that indicate activity from the webpage or mobile application managed by the Urban Airship Service. Registration Events typically occur on app opens or web page visits.

Older Versions

Important

This version of the Urban Airship Data Retention Schedule applies to time periods prior to June 6, 2018.

Urban Airship ServiceFeatureData Retention Period
EngageLocation History3 months
EngageImage Hosting & Optimized Rich Page Delivery6 months after last accessed date
EngageAddressable User Deactivation Period*12 months
EngagePush PayloadUnicast: 30 days, Multicast: 13 months
EngageUnicast MessagesN/A**
InsightInsight data3 months or 13 months, depending on the purchased package
ConnectConnect dataLesser of 7 days or 100GB


*Addressable Users are deactivated from the Urban Airship Service when an Addressable User has not issued a Registration Event to Urban Airship during the applicable Addressable User Deactivation Period. Registration Events are calls to the Urban Airship Service by the Urban Airship SDK that indicate activity from the software installation or device managed by the Urban Airship Service. Registration Events typically occur on app opens or web page visits.

**Unicast messages are stored in system logs for 30 days, but are not otherwise retained.

Legacy Products and Services

Documentation for products and services that are scheduled for deprecation.

Deprecation Schedule

API

VersionDocsRelease DateEnd of Life Date
v3API ReferenceJuly 22, 2013Current recommended version
v1/v2N/A2009July 31, 2015 (deprecated)

Products

ProductDocsEnd of Life Date
Blackberry SupportN/ADecember 1, 2016
Legacy Message ComposerN/ANovember 29, 2016
MPNS ServiceN/AMarch 31, 2017
AliasesAliasesTBD
Device Feedback APIN/AJune 30, 2018