Data Retention and Legacy Products

Data Retention Schedule

 Important

“Contact” as used in this Data Retention Schedule means Customer Data for an End User and the associated communication channel(s) organized so that the Airship Service can address the specific End User across the associated communication channels.

Current Version

V. February 10, 2023

This Data Retention Schedule specifies the default data retention settings for the Airship App Experience Platform. You may view the previous version of the Data Retention Schedule here.

Airship ServiceFeatureDefault Data Retention Period
App Experience Platform:
Engagement ChannelsA communication medium supported by the Airship service. Supported channels include app, web, email, SMS, and Open Channels. Within some channels there may be specific platforms with individual characteristics. Example platforms include Chrome for the web channel and Android for the mobile app channel.
Contacts
Deactivation Period for Web and Mobile channels1
13 months
App Experience Platform:
Engagement ChannelsA communication medium supported by the Airship service. Supported channels include app, web, email, SMS, and Open Channels. Within some channels there may be specific platforms with individual characteristics. Example platforms include Chrome for the web channel and Android for the mobile app channel.
Image Hosting & Optimized Rich Page DeliveryLonger of 13 months from creation of content or 6 months after last accessed date
App Experience Platform:
Engagement ChannelsA communication medium supported by the Airship service. Supported channels include app, web, email, SMS, and Open Channels. Within some channels there may be specific platforms with individual characteristics. Example platforms include Chrome for the web channel and Android for the mobile app channel.
Message content for each messaging channel
(unless otherwise listed below)
Unicast: Not stored for processing, but in application logs for 30 days for support purposes

Multicast: 13 months

Content template: Contract term

App Experience Platform:
Engagement ChannelsA communication medium supported by the Airship service. Supported channels include app, web, email, SMS, and Open Channels. Within some channels there may be specific platforms with individual characteristics. Example platforms include Chrome for the web channel and Android for the mobile app channel.
Message CenterA place in your app where you can display persistent rich messages, including HTML, video, etc. Similar to email, Message Center represents both the medium (the in-app inbox) and the message type (the messages you send to the inbox). content13 months
App Experience Platform:
Engagement ChannelsA communication medium supported by the Airship service. Supported channels include app, web, email, SMS, and Open Channels. Within some channels there may be specific platforms with individual characteristics. Example platforms include Chrome for the web channel and Android for the mobile app channel. (SMS/MMS, Email)
MSISDNThe mobile phone number of an individual in your Airship audience. Each MSISDN represents an individual mobile device.
Opt-in and opt-out date/time
4 years, in archival storage for Airship record keeping purposes
App Experience Platform:
Engagement ChannelsA communication medium supported by the Airship service. Supported channels include app, web, email, SMS, and Open Channels. Within some channels there may be specific platforms with individual characteristics. Example platforms include Chrome for the web channel and Android for the mobile app channel.
Server-side AutomationA set of conditions that your audience must meet before they receive a message. , In-App AutomationMessages that are cached on users’ devices and displayed when your users meet certain conditions within your app, such as viewing a particular screen or opening the app a certain number of times. , SequenceA series of messages that is initiated by a trigger. Airship sends messages in the series based on your timing settings, and you can also set conditions that determine its audience and continuation. Sequences can be connected to each other and to other messaging components to create continuous user experiences in a Journey. , SceneMulti-screen experiences that are cached on users’ devices and displayed when your users meet certain conditions within your app, such as viewing a particular screen or opening the app a certain number of times. Scenes can include survey questions or be presented as a story. , and SurveyQuestion-and-answer experiences used to collect and aggregate feedback or generate a net promoter score. They are cached on users’ devices and displayed when your users meet certain conditions within your app, such as viewing a particular screen or opening the app a certain number of times. message contentLonger of 13 months after message expiration or contract term if none specified
App Experience Platform:
Engagement ChannelsA communication medium supported by the Airship service. Supported channels include app, web, email, SMS, and Open Channels. Within some channels there may be specific platforms with individual characteristics. Example platforms include Chrome for the web channel and Android for the mobile app channel.
Mobile Wallet PassesA pass is the product of a link generated from a template contained within a Wallet project. 2Coupon: 365 days
Gift card: 730 days
Loyalty: 730 days
Generic: 730 days
Event ticket: 30 days
Boarding pass: 30 days
Member card: 730 days
App Experience Platform:
Engagement ChannelsA communication medium supported by the Airship service. Supported channels include app, web, email, SMS, and Open Channels. Within some channels there may be specific platforms with individual characteristics. Example platforms include Chrome for the web channel and Android for the mobile app channel.
Named UserA customer-provided identifier used for mapping multiple devices and channels to a specific individual. dataIf named user is never associated with a Channel IDAn Airship-specific unique identifier used to address a channel instance, e.g., a smartphone, web browser, email address. : 90 days from data being set on named user

If named user is associated with a channel ID within 90 days from data being set on named user: Deleted within 90 days of contract termination

App Experience Platform:
Performance AnalyticsA customizable marketing intelligence tool that provides access to reports and graphs based on engagement data.
SMS/MMSA message that you can send to an MSISDN (phone number) over the SMMP protocol to devices that have opted in for a specific sender ID (long or short code). SMS messages appear in recipients’ native SMS clients. Generally speaking, SMS is inclusive of MMS. message contentUnicast: no storage
Mobile Originated content and Mobile Terminated response: 13 months
Multicast: 13 months
App Experience Platform:
Performance AnalyticsA customizable marketing intelligence tool that provides access to reports and graphs based on engagement data.
Performance Analytics data13 months (unless otherwise noted in this table)
App Experience Platform:
Real-Time Data Streaming APIA service that delivers engagement events in real time via the Data Streaming API or an Airship partner integration.
Real-Time Data Streaming data (including Compliance Event Stream data)Lesser of 7 days or 100GB
App Experience Platform:
All Services and Channels
Customer dataDeleted within 90 days of contract termination

1. Deactivation Period refers to the period of time after which a mobile application or web communication channel has not issued a Registration Event. This is also referred to as the “decay” process, and the effect for such communication channel is to begin the deletion process related to a communication channel uninstallation.

Contacts for the mobile and web notification channels are deactivated from the Airship Service when a Contact has not issued a Registration Event to Airship during the applicable Deactivation Period. Registration Events are calls to the Airship Service by the Airship SDK or an Airship API that indicate activity from the webpage or mobile application managed by the Airship Service. Registration Events typically occur on app opens or web page visits. Once Contact is deactivated or uninstalled, data associated with that Contact (other than data included in aggregated metrics or reports, records of opt-in or opt-out status, or data retained for legal or finance compliance purposes) is deleted within 13 months.

2. These are default settings only. Airship customers are able to set individual retention periods for each use case.

Previous Version

V. September 1, 2022

This version of the Airship Data Retention Schedule applies to time periods between September 1, 2022, and February 9, 2023.

Airship ServiceFeatureDefault Data Retention Period
App Experience Platform:
Engagement Channels
Contacts
Deactivation Period for Web and Mobile channels1
13 months
App Experience Platform:
Engagement Channels
Image Hosting & Optimized Rich Page DeliveryLonger of 13 months from creation of content or 6 months after last accessed date
App Experience Platform:
Engagement Channels
Message content for each messaging channel
(unless otherwise listed below)
Unicast: Not stored for processing, but in application logs for 30 days for support purposes

Multicast: 13 months

Content template: Contract term

App Experience Platform:
Engagement Channels
Message Center content13 months
App Experience Platform:
Engagement Channels (SMS/MMS, Email)
MSISDN
Opt-in and opt-out date/time
4 years, in archival storage for Airship record keeping purposes
App Experience Platform:
Engagement Channels
Server-side Automation, In-App Automation, Sequence, Scene, and Survey message contentLonger of 13 months after message expiration or contract term if none specified
App Experience Platform:
Engagement Channels
Mobile Wallet Passes2Coupon: 365 days
Gift card: 730 days
Loyalty: 730 days
Generic: 730 days
Event ticket: 30 days
Boarding pass: 30 days
Member card: 730 days
App Experience Platform:
Performance Analytics
SMS/MMS message contentUnicast: no storage
Mobile Originated content and Mobile Terminated response: 13 months
Multicast: 13 months
App Experience Platform:
Performance Analytics
Performance Analytics data13 months (unless otherwise noted in this table)
App Experience Platform:
Real-Time Data Streaming API
Real-Time Data Streaming data (including Compliance Event Stream data)Lesser of 7 days or 100GB
Airship App Experience Platform:
All Services and Channels
Customer dataDeleted within 90 days of contract termination

1. Contacts for the mobile and web notification channels are deactivated from the Airship Service when a Contact has not issued a Registration Event to Airship during the applicable Deactivation Period. Registration Events are calls to the Airship Service by the Airship SDK or an Airship API that indicate activity from the webpage or mobile application managed by the Airship Service. Registration Events typically occur on app opens or web page visits. Once Contact is deactivated or uninstalled, data associated with that Contact (other than data included in aggregated metrics or reports, records of opt-in or opt-out status, or data retained for legal or finance compliance purposes) is deleted within 13 months.

2. These are default settings only. Airship customers are able to set individual retention periods for each use case.

Older Versions

V. April 6, 2022

This version of the Airship Data Retention Schedule applies to time periods between April 5, 2022, and August 31, 2022.

Airship ServiceFeatureDefault Data Retention Period
App Experience Platform:
Engagement Channels
Contacts
Deactivation Period for Web and Mobile channels1
13 months
App Experience Platform:
Engagement Channels
Image Hosting & Optimized Rich Page DeliveryLonger of 13 months from creation of content or 6 months after last accessed date
App Experience Platform:
Engagement Channels
Message content for each messaging channel
(unless otherwise listed below)
Unicast: Not stored for processing, but in application logs for 30 days for support purposes

Multicast: 13 months

Content template: Contract term

App Experience Platform:
Engagement Channels
Message Center content13 months
App Experience Platform:
Engagement Channels (SMS/MMS, Email)
MSISDN
Opt-in and opt-out date/time
4 years, in archival storage for Airship record keeping purposes
App Experience Platform:
Engagement Channels2
Server-side Automation, In-App Automation, Scene, and Survey message contentLonger of 13 months after message expiration or contract term if none specified
App Experience Platform:
Engagement Channels
Mobile Wallet Passes3Coupon: 365 days
Gift card: 730 days
Loyalty: 730 days
Generic: 730 days
Event ticket: 30 days
Boarding pass: 30 days
Member card: 730 days
App Experience Platform:
Performance Analytics
SMS/MMS message contentUnicast: no storage
Mobile Originated content and Mobile Terminated response: 13 months
Multicast: 13 months
App Experience Platform:
Performance Analytics
Performance Analytics data13 months (unless otherwise noted in this table)
App Experience Platform:
Real-Time Data Streaming API
Real-Time Data Streaming data (including Compliance Event Stream data)Lesser of 7 days or 100GB
Airship App Experience Platform:
All Services and Channels
Customer dataDeleted within 90 days of contract termination

1. Contacts for the mobile and web notification channels are deactivated from the Airship Service when a Contact has not issued a Registration Event to Airship during the applicable Deactivation Period. Registration Events are calls to the Airship Service by the Airship SDK or an Airship API that indicate activity from the webpage or mobile application managed by the Airship Service. Registration Events typically occur on app opens or web page visits. Once Contact is deactivated or uninstalled, data associated with that Contact (other than data included in aggregated metrics or reports, records of opt-in or opt-out status, or data retained for legal or finance compliance purposes) is deleted within 13 months.

2. On 8/12/22 this data retention schedule was updated to correct an error in this table row.

3. These are default settings only. Airship customers are able to set individual retention periods for each use case.

V. March 15, 2021

This version of the Airship Data Retention Schedule applies to time periods between March 15, 2021, and April 5, 2022.

Airship ServiceFeatureDefault Data Retention Period
Customer Engagement Platform:
Engagement Channels
Contacts
Deactivation Period for Web and Mobile channels1
13 months
Customer Engagement Platform:
Engagement Channels
Image Hosting & Optimized Rich Page DeliveryLonger of 13 months from creation of content or 6 months after last accessed date
Customer Engagement Platform:
Engagement Channels
Message content for each messaging channel
(unless otherwise listed below)
Unicast: Not stored for processing, but in application logs for 30 days for support purposes

Multicast: 13 months

Content template: Contract term

Customer Engagement Platform:
Engagement Channels
Message Center content13 months
Customer Engagement Platform:
Engagement Channels (SMS/MMS, Email)
MSISDN
Opt-in and opt-out date/time
4 years, in archival storage for Airship record keeping purposes
Customer Engagement Platform:
Engagement Channels
Server-side Automation
In-App Automation message content
Message expiration date or contract term if none specified
Customer Engagement Platform:
Engagement Channels
Mobile Wallet Passes2Coupon: 365 days
Gift card: 730 days
Loyalty: 730 days
Generic: 730 days
Event ticket: 30 days
Boarding pass: 30 days
Member card: 730 days
Customer Engagement Platform:
Performance Analytics
SMS/MMS message contentUnicast: no storage
Mobile Originated content and Mobile Terminated response: 13 months
Multicast: 13 months
Customer Engagement Platform:
Performance Analytics
Performance Analytics data13 months (unless otherwise noted in this table)
Customer Engagement Platform:
Real-Time Data Streaming API
Real-Time Data Streaming data (including Compliance Event Stream data)Lesser of 7 days or 100GB
Airship Customer Engagement Platform:
All Services and Channels
Customer dataDeleted within 90 days of contract termination

1. Contacts for the mobile and web notification channels are deactivated from the Airship Service when a Contact has not issued a Registration Event to Airship during the applicable Deactivation Period. Registration Events are calls to the Airship Service by the Airship SDK or an Airship API that indicate activity from the webpage or mobile application managed by the Airship Service. Registration Events typically occur on app opens or web page visits. Once Contact is deactivated or uninstalled, data associated with that Contact (other than data included in aggregated metrics or reports, records of opt-in or opt-out status, or data retained for legal or finance compliance purposes) is deleted within 13 months.

2. These are default settings only. Airship customers are able to set individual retention periods for each use case.

V. February 27, 2020

This version of the Airship Data Retention Schedule applies to time periods between February 27, 2020, and March 14, 2021.

Airship ServiceFeatureDefault Data Retention Period
Customer Engagement Platform:
Engagement Channels
Contacts
Deactivation Period for Web and Mobile channels1
13 months
Customer Engagement Platform:
Engagement Channels
Image Hosting & Optimized Rich Page DeliveryLonger of 13 months from creation of content or 6 months after last accessed date
Customer Engagement Platform:
Engagement Channels
Message content for each messaging channel
(unless otherwise listed below)
Unicast: Not stored for processing, but in application logs for 30 days for support purposes

Multicast: 13 months

Content template: Contract term

Customer Engagement Platform:
Engagement Channels
Message Center content13 months
Customer Engagement Platform:
Engagement Channels (SMS/MMS, Email)
MSISDN
Opt-in and opt-out date/time
4 years, in archival storage for Airship record keeping purposes
Customer Engagement Platform:
Engagement Channels
Server-side Automation
In-App Automation message content
Message expiration date or contract term if none specified
Customer Engagement Platform:
Engagement Channels
Mobile Wallet Passes2Coupon: 365 days
Gift card: 730 days
Loyalty: 730 days
Generic: 730 days
Event ticket: 30 days
Boarding pass: 30 days
Member card: 730 days
Customer Engagement Platform:
Performance Analytics
Location History data3 months
Customer Engagement Platform:
Performance Analytics
SMS/MMS message contentUnicast: no storage
Mobile Originated content and Mobile Terminated response: 13 months
Multicast: 13 months
Customer Engagement Platform:
Performance Analytics
Performance Analytics data13 months (unless otherwise noted in this table)
Customer Engagement Platform:
Real-Time Data Streaming API
Real-Time Data Streaming dataLesser of 7 days or 100GB
Airship Customer Engagement Platform:
All Services and Channels
Customer dataDeleted within 90 days of contract termination

1. Contacts for the mobile and web notification channels are deactivated from the Airship Service when a Contact has not issued a Registration Event to Airship during the applicable Deactivation Period. Registration Events are calls to the Airship Service by the Airship SDK or an Airship API that indicate activity from the webpage or mobile application managed by the Airship Service. Registration Events typically occur on app opens or web page visits. Once Contact is deactivated or uninstalled, data associated with that Contact (other than data included in aggregated metrics or reports, records of opt-in or opt-out status, or data retained for legal or finance compliance purposes) is deleted within 13 months.

2. These are default settings only. Airship customers are able to set individual retention periods for each use case.

V. April 16, 2019

This version of the Airship Data Retention Schedule applies to time periods between April 16, 2019, and February 26, 2020.

Airship ServiceFeatureDefault Data Retention Period
Customer Engagement Platform:
Engagement Channels
Contacts
Deactivation Period for Web and Mobile channels1
12 months
Customer Engagement Platform:
Engagement Channels
Image Hosting & Optimized Rich Page DeliveryLonger of 13 months from creation of content or 6 months after last accessed date
Customer Engagement Platform:
Engagement Channels
Message content for each messaging channel
(unless otherwise listed below)
Unicast: Not stored for processing, but in application logs for 30 days for support purposes

Multicast: 13 months

Content template: Contract term

Customer Engagement Platform:
Engagement Channels
Message Center content13 months
Customer Engagement Platform:
Engagement Channels
Server-side Automation
In-App Automation message content
Longer of 13 months from creation of message or message expiration
Customer Engagement Platform:
Engagement Channels
Mobile Wallet PassesCoupon: 365 days
Gift card: 730 days
Loyalty: 730 days
Generic: 730 days
Event ticket: 30 days
Boarding pass: 30 days
Member card: 730 days
Customer Engagement Platform:
Engagement Channels Customer Data (Performance Analytics)
Location History data3 months
Customer Engagement Platform:
Analytics & Data
Performance Analytics data3 months or 13 months, depending on the purchased package.
Customer Engagement Platform:
Analytics & Data
Real-Time Data Streaming dataLesser of 7 days or 100GB

1. Contacts for the mobile and web notification channels are deactivated from the Airship Service when a Contact has not issued a Registration Event to Airship during the applicable Deactivation Period. Registration Events are calls to the Airship Service by the Airship SDK or an Airship API that indicate activity from the webpage or mobile application managed by the Airship Service. Registration Events typically occur on app opens or web page visits. Once Contact is deactivated or uninstalled, data associated with that Contact (other than data included in aggregated metrics or reports, records of opt-in or opt-out status, or data retained for legal compliance purposes) is deleted.

V. September 1, 2018

This version of the Airship Data Retention Schedule applies to time periods between September 1, 2018, and April 15, 2019.

Airship ServiceFeatureDefault Data Retention Period
Digital Growth Platform:
Customer Engagement
Contacts
Deactivation Period for Web and Mobile channels1
12 months
Digital Growth Platform:
Customer Engagement
Image Hosting & Optimized Rich Page DeliveryLonger of 13 months from creation of content or 6 months after last accessed date
Digital Growth Platform:
Customer Engagement
Message content for each messaging channel
(unless otherwise listed below)
Unicast: Not stored for processing, but in application logs for 30 days for support purposes

Multicast: 13 months

Content template: Contract term

Digital Growth Platform:
Customer Engagement
Message Center content13 months
Digital Growth Platform:
Customer Engagement
Server-side Automation
In-App Automation message content
Longer of 13 months from creation of message or message expiration
Digital Growth Platform:
Customer Engagement
Mobile Wallet PassesCoupon: 365 days
Gift card: 730 days
Loyalty: 730 days
Generic: 730 days
Event ticket: 30 days
Boarding pass: 30 days
Member card: 730 days
Digital Growth Platform:
Customer Engagement Customer Data (Insight)
Location History data3 months
Digital Growth Platform:
Customer Data
Insight data3 months or 13 months, depending on the purchased package.
Digital Growth Platform:
Customer Data
Connect dataLesser of 7 days or 100GB

1. Contacts for the mobile and web notification channels are deactivated from the Airship Service when a Contact has not issued a Registration Event to Airship during the applicable Deactivation Period. Registration Events are calls to the Airship Service by the Airship SDK or an Airship API that indicate activity from the webpage or mobile application managed by the Airship Service. Registration Events typically occur on app opens or web page visits. Once Contact is deactivated or uninstalled, data associated with that Contact (other than data included in aggregated metrics or reports, records of opt-in or opt-out status, or data retained for legal compliance purposes) is deleted.

V. June 6, 2018

This version of the Airship Data Retention Schedule applies to time periods between June 6, 2018, and August 31, 2018.

Airship ServiceFeatureDefault Data Retention Period
Digital Growth Platform:
Customer Engagement
Contacts
Deactivation Period for Web and Mobile channels1
12 months
Digital Growth Platform:
Customer Engagement
Image Hosting & Optimized Rich Page DeliveryLonger of 13 months from creation of content or 6 months after last accessed date
Digital Growth Platform:
Customer Engagement
Message content for each messaging channel
(unless otherwise listed below)
Unicast: Not stored for processing, but in application logs for 30 days for support purposes

Multicast: 13 months

Content template: Contract term

Digital Growth Platform:
Customer Engagement
Message Center content13 months
Digital Growth Platform:
Customer Engagement
Server-side Automation
In-App Automation message content
Longer of 13 months from creation of message or message expiration
Digital Growth Platform:
Customer Engagement
Mobile Wallet PassesCoupon: 365 days
Gift card: 730 days
Loyalty: 730 days
Generic: 730 days
Event ticket: 30 days
Boarding pass: 30 days
Member card: 730 days
Digital Growth Platform:
Customer Engagement
Location History data3 months
Digital Growth Platform:
Customer Data
Insight data3 months or 13 months, depending on the purchased package.
Digital Growth Platform:
Customer Data
Connect dataLesser of 7 days or 100GB

1. Contacts for the mobile and web notification channels are deactivated from the Airship Service when a Contact has not issued a Registration Event to Airship during the applicable Deactivation Period. Registration Events are calls to the Airship Service by the Airship SDK or an Airship API that indicate activity from the webpage or mobile application managed by the Airship Service. Registration Events typically occur on app opens or web page visits.

Before June 6, 2018

This version of the Airship Data Retention Schedule applies to time periods prior to June 6, 2018.

Airship ServiceFeatureData Retention Period
EngageLocation History3 months
EngageImage Hosting & Optimized Rich Page Delivery6 months after last accessed date
EngageAddressable User Deactivation Period112 months
EngagePush PayloadUnicast: 30 days

Multicast: 13 months

EngageUnicast MessagesN/A2
InsightInsight data3 months or 13 months, depending on the purchased package
ConnectConnect dataLesser of 7 days or 100GB

1. Addressable Users are deactivated from the Airship Service when an Addressable User has not issued a Registration Event to Airship during the applicable Addressable User Deactivation Period. Registration Events are calls to the Airship Service by the Airship SDK that indicate activity from the software installation or device managed by the Airship Service. Registration Events typically occur on app opens or web page visits.

2. Unicast messages are stored in system logs for 30 days, but are not otherwise retained.

Legacy Products and Services

Documentation for products and services that are scheduled for deprecation.

Deprecation Schedule

API deprecation schedule:

VersionDocsRelease DateEnd of Life Date
v3API ReferenceJuly 22, 2013Current recommended version
v1/v2N/A2009July 31, 2015 (deprecated)

Products deprecation schedule:

ProductDocsEnd of Life Date
Blackberry SupportN/ADecember 1, 2016
Legacy Message ComposerN/ANovember 29, 2016
MPNS ServiceN/AMarch 31, 2017
AliasesN/ATBD
Device Feedback APIN/AJune 30, 2018
Location HistoryN/AMarch 15, 2021
Legacy Segment BuilderN/AMarch 15, 2021