Report Definitions

A Report is a saved version of a customized explore. See: Exploring Overview: Reports.

Insight reports are accessed via Dashboards and Spaces. Available reports are listed and defined below.

Definitions

Cohorts

Dashboard Reports

Retention by Install Week
See the activity of new users over time. Each row represent a cohort of users that opened the app for the first time in the labeled week. The install count represents all the users that installed in the calendar week. Day One retention is the percentage of people that opened the app the next day after install. Day One through Seven Retention, 7-14, and 14-30 is the percentage of people that opened the app anytime between that range from the install cohort.
Activation Cohort
An activation cohort gives you a view of the group of people who complete a specific event in your app, as well as their open activity each day after completing the event. This type of report is helpful for finding which events in your app ultimately lead to a user returning day after day. This is often referred to as a behavioral cohort as opposed to a retention cohort, which tracks activity of users after an install. which tracks activity of users after an install.

Shared Space Reports

Retention by Install Day - Heatmap
Heatmap view of daily user retention by install day cohort. Use this report to identify days that had higher or lower retention than normal.
Retention by Install Day - Line
Line visualization of daily user retention by install day cohort. Use this report to identify days that had higher or lower retention than normal.
Uninstalls by Install Date
Rate of uninstall events by install day. Use this report to identify days in which more uninstalls occurred than normal.
Uninstalls by Install Week
Rate of uninstall events by install week. Use this report to identify weeks in which more uninstalls occurred than normal.

Keep in mind that since data is calculated at the week level, it can trickle in over time and update the rate. A user installing on 30 July will appear in the 24 July install week. If the user uninstalls on 5 August, that is still within a week, so the 00 Week Retention rate will be different on 3 August and on 6 August.

Device Properties

Dashboard Reports

Note

Unless otherwise indicated, the data in each report corresponds to the date range specified in the Filters section.

Notification Opt-in Enabled Devices (All Time)
Percentage of opted-in and opted-out devices, split by platform. These charts display the total number of opted-in/out devices on your app:At the bottom of the report, you will see iOS Opt-In Benchmarks. These numbers provide some guidance on industry standard opt-in/out rates, based on our benchmark studies. The Low, Medium, and High percentages indicate the 10th, 50th, and 90th percentiles, respectively, for your industry.
Notification Opt-in Enabled Devices (During Date Range)
Percentage of users that have opted-in or out of push notifications during the specified date range.
Background Enabled (During Date Range)
Percentage of background-enabled Devices.
Location Enabled (During Date Range)
Percentage of location-enabled devices.
Timezones (Top 50) (During Date Range)
The top 50 timezones among your users.
Language Country (Top 50) (During Date Range)
The top 50 country tags among your users.
Language (Top 50) (During Date Range)
The top 50 language tags among your users.
iOS Model (Top 50) (During Date Range)
The top iOS models among your users.
iOS Version (Top 50) (During Date Range)
The most frequently installed iOS versions among your users.
iOS App Version (Top 50) (During Date Range)
The most frequently installed iOS app versions among your users.
iOS UA Version (During Date Range)
The most frequently installed iOS SDK versions among your users.
Android Version (Top 50) (During Date Range)
The most frequently installed Android versions among your users.
Android App Version (During Date Range)
The most frequently installed Android app versions among your users.
Android UA Version (During Date Range)
The most frequently installed Android SDK versions among your users.

Shared Space Reports

Android App Version by Opt In Status
Current audience by Android app version, pivoted by opt-in status.
Device Tag Adds by User
The number of attributes (device tags) added during the filtered time range.
Opted in Status by Week
Stacked bars of opted-in user status by week for the last three months.

Lifecycle

Dashboard Reports

Daily Active Users
The number of unique users that opened your app in the last 1 day (does not include today).
Weekly Active Users
The number of unique users that opened your app in the last 7 days (does not include today).
Monthly Active Users
The number of unique users that opened your app in the last 30 days (does not include today).
New Users
Daily count of new users that opened the app for the first time broken down by platform along with the total.
Sessions
Daily count of the number of times the app was opened.
Uninstall
The number of uninstalls for each day. Uninstall information is only available for a user you have sent a notification to.
Daily Active User Trend
Daily count of users that opened the app broken down by platform along with the total.
User Session Duration
The distribution of user session durations in minutes for the given time range. In the Explore View, filter by a specific push ID, or slice by tags.

Shared Space Reports

Average Message Count Prior to Uninstall
Average count of messages received for users prior to an uninstall event.
Average Open Count
Average Open count for users installing and uninstalling within retention window and have had the app installed for at least 1 day.
Message Count prior to an Uninstall
Count of messages received per user who uninstalled within a time frame.
New Users by Day and Opt In Status
List of new users, split by opt-in status.
Session duration by day of week
User session durations by day of week, split by platform, in the last 7 days.
Top Messages before an Uninstall
Top messages by user count. We look at a user's uninstall timestamp, then look backward to rank their messages within a window, with 1 being the most recent.
Uninstalled Users Lifetime Averages
The average number of days a user is active based on uninstall data and the average number of messages sent to users.
Uninstalls vs Installs
List of new users (installs) and uninstalls. Uninstalls are received after sending a notification to a user that has either deleted your app, or opted out of web notifications and never returned to your site.

Location

Dashboard Reports

User Locations
Your users' locations within the last whole day are represented in a heat map. See the legend in the lower left corner for numeric values. Drag and zoom to concentrate the view on a specific region.
Total Arrivals
The number of times users triggered a geofence or beacon by entering a region during the selected date range.
Unique Users
The number of unique users that triggered a geofence or beacon during the selected date range.
Average Dwell Time (min)
The average dwell time in minutes of a user while in a geofence or the vicinity of a beacon during the selected date range.

The dwell time within a region is derived by matching an Arrival to a Departure. Records are matched for a user if they are consecutive actions within the same region within twelve hours. Unmatched records are not included in dwell time calculations.
Arrivals by Hour
A line graph of the number of Arrivals per hour for the last seven days by platform.
Top 15 Regions by Total Arrivals
A bar chart of Arrivals and Distinct Users for the top 15 regions by overall Arrival count.
Unique Regions Encountered per User
The distribution of users by the number of distinct regions they encountered.
Region Dwell Time in Minutes
The distributions of dwell time for all visits.

Shared Space Reports

There are no additional Location reports in the Shared space.

Messages

Dashboard Reports

Messages

All Scheduled Messages and A/B Test notifications from the last seven complete days, along with the Delivery/Display Counts, Direct Response Metrics, Indirect Response Metrics, and Opt Out Metrics for each. Message types included are Push Notifications, Web Notifications, Message Center Deliveries, and In-App Impressions. Opt Out events are attributed to a Notification if they occur within one hour of delivery.

Automations in Date Range

All deliveries for your Automated Pipelines within the last seven complete days, along with the Delivery/Display Counts, Direct Response Metrics, Indirect Response Metrics, and Opt Out Metrics for each. Message types included are Push Notifications, Web Notifications, Message Center Deliveries, and In-App Impressions. Opt Out events are attributed to a Notification if they occur within one hour of delivery.

Shared Space Reports

Campaigns
Aggregate performance of all messages (including unicast) based on campaign categories.
Direct Open Rates by Week
Direct open rates by week and platform.
Message Report by Platform
Recreation of the main messaging report but at a user-level explore, so the message can be broken out by platform.
Message Sent Count for Last 7 Days
Line graph of message sent coutn for the last seven days. Includes unicast messages.
Opens by Push ID
Count of user opens before and after receiving a message.

To see the count, click the ellipsis icon, then Explore from Here, enter or select a Push ID in the Opens By Push - Push ID filter, then click the Run button.
Rich Automated Messages
The messaging report for rich automated messages. See Rich Messaging Report below.
Rich Messaging Report
Rich messages detail by user. You can also see Automation and Experiment (A/B Test) pushes here. To see Automation Rich Pushes, the Push Type filter must include ATMN. Delivery date is the timestamp associated with the delivery, and Push date with the push itself; the delivery can be much later for automated pushes.
Unicast Messaging
Message performance for transactional messages where the message is addressed to a single device.

Overview

Dashboard Reports

Daily Active Users
The number of unique users that opened your app in the last 1 day (does not include today).
Weekly Active Users
The number of unique users that opened your app in the last 7 days (does not include today).
Monthly Active Users
The number of unique users that opened your app in the last 30 days (does not include today).
Users inactive in the last day
The number of unique users that were not active 1 day ago but were active in the 6 days prior.
Users inactive in the last 7 days
The number of unique users that were not active in the last 7 days but were active in the 14 days prior.
Users inactive in the last 30 days
The number of unique users that were not active in the last 30 days but were active in the 30 days prior.
Authenticated Users
The number of users that opened your app with a named user that had been set for them previously.

Shared Space Reports

Active Users by Date
Active users based on app opens over time.
Active Users by Month
Active users based on app opens by month.
Active Users by Week by Platform
Active users based on app opens by week, split by platform.
Growth by Day
Counts by day of users installing, uninstalling, churning, and reactivating. Typically run for a 7-day period.
User Count by Platform
Timeline of user count by day by platform.
User with a Direct or Indirect Open
Count of distinct users with either a direct or indirect open with a timeframe.
Web Events
Web Clicks and Web Session events for your app.

Predictive

Dashboard Reports

Low Churn Risk Users
Users least likely to become inactive in the next 30 days.
Medium Churn Risk Users
Users who exhibit signs of potentially becoming inactive in the next 30 days.
High Churn Risk Users
Users most likely to become inactive in the next 30 days.
Risk Distribution
Percentage breakdown of Low, Medium and High Risk users based on the last prediction in the timeframe (date in center). Click to drill down to a view where you can identify users' channel IDs.
Top 25 Device Tags by Risk Distribtion
List the top 25 device tags by High Risk user count split by predictive churn risk category.
Average Sends per Weekly Churn Transition
The average number of messages sent to each user in a one week period, based on the users' transition between churn risk categories. This can help you understand how message frequency correlates to users in the low risk category.
Historical Predictive Churn Outcome
A historical view of the peformance of churn prediction. The left side shows the predictions that occurred four weeks prior to the date selected in the Date Range filter. On the right side are the categories of those same users at the end of the fourth week.

If you are not taking action on your highest risk users, a majority of them will become inactive. This report gives you an easy way to see what happened to those users and can give you confidence that our model is performing well or that your actions have caused High and Medium Risk users to move into the Low Risk category. You must have at least five weeks of churn analysis for this report to populate.

Shared Space Reports

All Device Tags by Risk Distribution
Device tags correlated with low, medium, and high risk to churn users.
High Churn Risks Users & Events
High Churn Risk, Opted-In Users and their Ending Tag, broken up by the number of events each cohort had. So you can see the correlated events between churn tag transitions.
Percentage Change by Tag Week over Week
The change in risk categories by week for the last 30 days.
Predictive Tag Changes in the Last Week
Predictive Tag Adds/Deletes in the last week. This does not include users who continue to have the same tag.

Profile

Dashboard Reports

Top 50 Device Tags Added (During Date Range)
The top 50 tags that users added over the specified date range. The date range defaults to the past 7 days.
Top 50 Device Tags (All Time)
The top tags among your devices. The tag counts are partitioned by opt-in status. Click the name of the report to splice the tags by tag group, opt-in status, or specific device properties.

Shared Space Reports

User Platform Groups
The distribution of named user values across App and Web. Use this report to see if your users are App Only, Web Only, or App and Web.
User Tag List
Find users with the same combination of tags.

To find the users, click the ellipsis icon, then Explore from Here, configure the Tags Current — Tag List filter with your desired tag data, then click the Run button.

Revenue

Dashboard Reports

Total Purchase/Shared Value
Sum of all event values for those named [Purchase or Shared, depending on industry] over the given time range.
Purchase/Shared Value per User
Total [Purchase or Shared, depending on industry] Value divided by the number of distinct users.
Retail/Content Funnel
Users that followed the [Retail or Content, depending on industry] funnel path over the date range selected. See Supported funnels list below.
Custom Events Table
All custom events that occured in the given time range.

Supported funnels:

Media
browsed_content » consumed_content » shared_content
Retail
browsed » added_to_cart » purchased
Travel & Transportation
browsed » added_to_cart » purchased
Total Revenue
All purchase revenue over the date range.
Revenue per user
Average purchase revenue per customer that purchased.
Retail Funnel
The total value for the browsed, added_to_cart and purchased event.
Retail Funnel Counts
The total number of times users browsed, added_to_cart and purchased.

Shared Space Reports

Custom Events by Attributed Push
Custom Event counts by attributed push ID/message. Use this explore to see which message, if any, directly or indirectly triggered a custom event, and also the subsequent events.