Digital Growth Platform
For Urban Airship Digital Growth Platform contracts, effective April 1, 2018:
Contact means a user that has registered an activation event and Customer can send a notification via one or more Urban Airship supported channel(s). If Customer has provided Urban Airship with Customer-supplied user key value that can be used to identify a single user across channels, a Contact will represent that single user across the associated channels. Contact records without such user key value association default to the address of the respective channels, such as mobile channel ID, web notification channel ID, email address, and will each count as a separate Contact.
Activation events include opting-in, subscribing, installing, registering or other similar types of events that allow Contacts to receive notifications via one or more channels. In counting the total number of Contacts each month, Urban Airship removes users that have registered a deactivation event in the previous month. Deactivation events include opting-out, unsubscribing, uninstalling, and deletions. Examples of activation and deactivation events are noted in the below chart.
|Channels||Activation Event||Deactivation Event||Default Deactivation||Contact Count = Number of Activations less Number of Deactivations|
|Mobile/App||Registration||Uninstall||12 months||Number of Contacts|
|Web||Opted-in||Opt out or Uninstall||12 months||Number of Contacts|
|Mobile Wallet||Installed Passes||Uninstalled or Expired Passes||Not applicable||Number of Contacts|
|Subscribed||Unsubscribes from transactional emails or channel is deleted||Not applicable||Number of Contacts|
|SMS||Opted in||Opt-out or channel is deleted||Not applicable||Number of Contacts|
|Open Channel||Registration||Channel is deleted||Not applicable||Number of Contacts|
|TOTAL||Total number of Contacts|
Notification means each content sent using an Urban Airship supported channel. Examples of notifications are specified in the below chart.
|Channels||Number of Notifications|
|Mobile/App||Number of Notifications sent|
|Web||Number of Notifications sent|
|Mobile Wallet||Number of Passes (each install and each update)|
|Counted separately in Email package, if applicable|
|SMS||Counted separately in SMS package, if applicable|
|In-App Automation||Number of Notifications displayed|
|Message Center||Number of Messages sent|
|Open Channel API||Number of Notifications sent|
Engage & Web Notify
For Urban Airship Engage, Connect, Insight, and Web Notify contracts:
We measure the number of Addressable Users you can reach using Urban Airship’s Service in the previous billing month. An Addressable User is a software installation on a device managed by Urban Airship. At the beginning of every month we remove users who have uninstalled or were deactivated in the previous month.
Total Passes Installed
For Urban Airship Reach contracts:
For billing purposes, Urban Airship counts the total number of “Total Passes Installed” each month on a customer’s account. The Total Passes Installed count includes each Apple Wallet mobile wallet pass and Google Pay mobile wallet card that has been installed by an end user on a unique device during the current month, as well as those mobile wallet passes and/or mobile wallet cards that are still installed on devices from prior months.
Wallet passes and/or mobile wallet cards that fit the following conditions are counted in the month deleted or expired, but not the following months:
- Wallet passes and/or wallet cards deleted individually on each device by end users or systematically by Urban Airship Reach customers.
- Wallet passes and/or wallet cards that have expired on each device.
Mobile Wallet Items Under Management
For Urban Airship Reach contracts entered into or renewed prior to July 1, 2016:
For billing purposes, Urban Airship counts the total number of “Wallet Items” each month oncustomer’s account that are managed by Urban Airship Reach. The Wallet Items under management count includes each unique Apple Wallet mobile wallet pass and Google Pay mobile wallet pass that was being managed by Urban Airship Reach during a given month. This includes Wallet Items that were created that month, as well as those wallet items still under management from prior months.
Wallet items that fit the following conditions are counted in the month deleted or expired, but not the following months:
- Wallet items deleted individually by end users or systematically by Urban Airship Reach customers.
- Wallet items that have expired.