We are pleased to announce the availability of a much-requested Insight feature: saving and scheduling reports and dashboards.
This release makes the custom reporting capabilities in Insight much more powerful. As an analyst, you can create the report or dashboard you want, save the report, and schedule it to be delivered via Slack or email.
Save your favorite reports, tweak them to your needs, and easily share them with your coworkers in person or via robot.
We’ve added a new report to our Insight Predictive Analytics offering. This new report shows the average number of messages sent to users per week, by churn risk category.
Average Sends Per Weekly Churn:
For more resources on Predictive Churn, see:
Predictive Churn topic guide
Predictive Churn Dashboard Documentation
We are thrilled to announce general availability for the first feature in our new Predictive Analytics toolset: Predictive Churn. You may recall that we announced the Predictive Churn beta last month. Now the feature is available as an add-on for customers with plans including Insight or Connect.
To learn about our Predictive Churn model and its many use cases, see our Predictive Churn Topic Guide.
We are adding a number of new metrics supporting beacon and geofence activity. These metrics are available in the Insight location dashboard.
Insight beacon reports introduce key new dimensions by which to measure your campaigns, including:
unique regions encountered
region dwell time
Combined with our existing Insight reporting on messaging, these new metrics are a powerful new tool to help you assess the impact of messaging on buyer behavior and revenue at the indiviual store/venue level.
In October 2016 we released Custom Event Properties to support more targeted Automation. Today we are exposing these properties in an Insight dashboard report, allowing customers to capture detailed information relevant to an action.
To learn more about Custom Event Properties in Insight, see our new Custom Event Property tutorial.
We are thrilled to announce the public beta for the first feature in our new Predictive Analytics toolset: Predictive Churn.
In our private beta release in late 2016, we introduced the concept of churn as the likelihood that an app user will become inactive. In this public beta release, we are providing full support for predictive churn tags for targeting and automation via Engage, analysis via Insight, and data export via Connect.
We added two more reports to the Lifecycle and Messages dashboards.
In Lifecycle, this new report displays the distribution of User Session Durations in minutes for the given time range. In the Explore View, filter by a specific push ID, or slice by tags.
In Messages, see the Top 50 Automation Messages sent during the selected date range.
Take a look at all the reports descriptions for the Lifecycle and Messages dashboards, or start from the top of the Dashboards and Reports documentation.
We added two more report types to the Overview and Messages dashboards.
In Overview, you can now view reports for users inactive in the last day, 7 days, and 30 days. Add an Uninstall field to the report to see which inactive users have uninstalled in the period after their last seen activity.
In Messages, the new A/B Tests report displays metrics for events related to your A/B Tests.
Benchmarks Evaluate your mobile marketing strategy by comparing your app’s opt-in rates with industry-standard benchmarks:
The benchmarks are based on extensive studies done by our market research partners. Please see our Device Properties dashboard documentation for details.
Tag Counts You can now view the top 50 tags on your users’ devices. You can find this data in the Profile dashboard, under the Top 50 Device Tags (All Time) report:
Insight We are happy to announce the release of Urban Airship Insight, a mobile marketing intelligence tool:
Insight provides a series of dashboards, each containing several reports. Our release offerings include:
Overview: View summary data on direct opens and active user count.
Lifecycle: Understand the motivations behind new users, monthly active users, and unistalls of your app.
Messages: View the performance of your messaging campaigns.