Analytics and Reporting
Airship captures events from last-mile delivery services, so you can track both email statuses and engagement.
Last-mile Events
Last-mile delivery events appear in Real-Time Data StreamingA service that delivers engagement events in real time via the Data Streaming API or an Airship partner integration. and message reports as Custom Email Events.
Status events, like bounce and delay, help you determine whether or not your messages are received by your audience. We also capture open, click, and delivery events so you can track engagement metrics for your email campaigns. For click, only HTTP and HTTPS links are tracked.
See Custom Email Events for a complete list of last-mile events and their properties.
Custom Events
To add your own custom events to a channel or named user, use the Custom Events API.
Disable Events
When creating your message, you can disable open and click tracking to preserve your audience’s privacy and exclude irrelevant messages from your metrics. You may want to disable open and click tracking for things like transactional messages or messages where you don’t have a clear call to action.
See: Sender information.
Performance Analytics
Additional reporting is available in Performance AnalyticsA customizable marketing intelligence tool that provides access to reports and graphs based on engagement data. . See: Email in Performance Analytics.
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