Mixpanel

Use the Mixpanel integration to export Mixpanel cohorts into Urban Airship. The export updates the Mixpanel tag group in Urban Airship, and you can then target those cohorts when creating messages in Engage. Export a single time, or set up dynamic sync, which updates the tag group every two hours.

Read more about data export and user matching in Mixpanel's Urban Airship Set Up Guide.

Use Cases

Segmentation
Create a segment using a combination of Urban Airship tags and Mixpanel cohorts. Use these segments to send targeted messages, as in-app messages or rich notifications. See: Engage Segments Builder Tutorial.
Automation
If you choose to set the Mixpanel cohort to be dynamic, you can also create triggered messages based on a cohort tag being added or removed. See: Event Triggers: Tag Change.

Setup

Account Setup

First you will need to create an account with both Mixpanel and Urban Airship.

Note

Your Urban Airship account must include Engage at minimum.

SDK Integration

Integrate both Mixpanel and Urban Airship SDKs into your project.

Mixpanel Configuration

Follow setup steps in Mixpanel's Urban Airship Set Up Guide to complete the configuration and send Mixpanel cohorts to Urban Airship.