Kochava

Kochava helps you drive more effective ad spend by attributing ROI to specific channels, whether advertising, social, or in the case of Urban Airship, mobile engagement.

With Urban Airship Connect you can import mobile event data Kochava, effectively turning your own app into a publisher integration.

Then from the Kochava dashboard, configure notifications based on events as they come in.

More use cases:

  • Better optimize ad spend with networks that have the lowest uninstall rates.
  • Measure and optimize LTV based on conversion events and lowest acquisition cost channels.
  • Increase user engagement by sending messages to users based on events in Kochava.

Client Code

Associate a user’s Advertising Identifier (IDFA, for iOS or AAID, for Android) with the Urban Airship channel ID. See ID Matching for details about this feature.

If the IDFA or AAID isn’t set on the user, Kochava will not process any data.

iOS

Add the iOS Advertising ID:

// Get the current identifiers
let identifiers = UAirship.shared().analytics.currentAssociatedDeviceIdentifiers()

// Set the advertising ID info
identifiers.advertisingID = ASIdentifierManager.sharedManager().advertisingIdentifier.UUIDString;
identifiers.advertisingTrackingEnabled = ASIdentifierManager.sharedManager().advertisingTrackingEnabled;
identifiers.vendorID = UIDevice.currentDevice().identifierForVendor?.UUIDString

// Associate the identifiers
UAirship.shared().analytics.associateDeviceIdentifiers(identifiers)
// Get the current identifiers
UAAssociatedIdentifiers *identifiers = [[UAirship shared].analytics currentAssociatedDeviceIdentifiers];

// Set the advertising ID info
identifiers.advertisingID = [[ASIdentifierManager sharedManager].advertisingIdentifier] UUIDString];
identifiers.advertisingTrackingEnabled = [ASIdentifierManager sharedManager].advertisingTrackingEnabled;
identifiers.vendorID = [[UIDevice currentDevice].identifierForVendor UUIDString];

// Associate the identifiers
[[UAirship shared].analytics associateDeviceIdentifiers:identifiers];

Android

Automatically track the Android Advertising ID:

UAirship.shared().getAnalytics().setAutoTrackAdvertisingIdEnabled(true);

Manually track the Android Advertising ID:

// Get the Android Advertising ID info - This call is blocking and should be done in a
// background thread.
AdvertisingIdClient.Info adInfo = AdvertisingIdClient.getAdvertisingIdInfo(getContext());

UAirship.shared().getAnalytics()
           .editAssociatedIdentifiers()
           .setAdvertisingId(adInfo.getId(), adInfo.isLimitAdTrackingEnabled())
           .apply();

Set Up Kochava

  1. From within the Urban Airship dashboard, with your app selected, click Connect from the top navigation. Click the Kochava option to begin setup, then name and configure a new integration:
    • Enter a user-friendly name and description.
    • Check the box if you’d like to send location events through this connection.
  2. Click the Save & Create Access Token button.

  3. Copy the App Key and Access Token and save in a secure location.

    You will not be able to view the App Key and Access Token after leaving this screen, so copy and save them now. You may, however, add new tokens and delete existing tokens. See: Manage Connections.

  4. Click the Save & Exit button.

  5. Complete Kochava’s Urban Airship Integration steps. You’ll need your saved App Key and Access Token for this. Your Urban Airship Master Secret is listed as optional, but you can grab it from your app’s Settings menu:

    1. Choose your app from the Urban Airship dashboard, click the Settings dropdown menu, and choose APIs & Integrations.
    2. Copy the App Master Secret from the Urban Airship API tab.

Once you’ve enabled the integration, we’ll start sending events from this app to your Kochava instance. Events processed:

OPEN
CLOSE
CUSTOM
LOCATION
REGION
SEND
TAG_CHANGE
FIRST_OPEN
UNINSTALL
RICH_DELIVERY
RICH_READ
RICH_DELETE
IN_APP_MESSAGE_DISPLAY
IN_APP_MESSAGE_RESOLUTION
IN_APP_MESSAGE_EXPIRATION
CONTROL
SCREEN_VIEWED