Lifecycle Lists are Urban Airship-generated Audience Lists that group users based on certain lifecycle events. Use these lists to target users with personalized messages based on these behaviors. You can:
Include a Lifecycle List as an audience segment in the Segments Builder.
Download Lifecyle Lists and add the users to your CRM or other backend system.
Lifecycle List types include:
First App Open: Target users that have been acquired recently.
Opened App: Target users according to active-user status.
Uninstalls: Target users (via non-push channels) who have uninstalled your app.
Sent Notifications: Filter out users who have already received a message.
Dormant: Target previously active customers who have not engaged with the app recently.
First App Open
Engage with newly-acquired users, sending specific messages that help them understand the benefits of your app.
Guide users to specific areas of your app experience that they might not know about.
Welcome customers and deliver an incentive to open the app again.
If your app is focused on daily or weekly users, e.g., a gaming app, use the Last Whole Day or Last 7 Days Opened App list to target your most active users.
For lifestyle or retail apps, the Last 30 Days list can be used to message users that have engaged, pushing them to a conversion point in the app such as making a purchase.
Use this list to export devices that have uninstalled your app. Consider messaging them via a different channel regarding the value and utility of mobile notifications.
Augment your data warehouse with this information to investigate why they uninstalled your app.
Create a segment to filter out users that recently received a message to limit overreach.
Export this list into your email tool to filter our users you have already messaged.
Export this list into your CRM to investigate how users actions outside of the app are influenced by your messaging.
Send special offers to previously active users, incentivizing re-engagement with your app.
Send messages that describe the value and benefit of your app to users that have become dormant. Encourage re-engagement by describing new app versions and features.
Export the dormant list into your CRM and follow up with customers via a different communication method.