As a Connect customer, you can now integrate server-side custom events with your business systems. We have added a new source attribute to the Custom Event object that specifies the origin of the event, either your app or your server.
Announcing the general availability of our web notification solution, Web Notify, for enterprise customers. Web Notify is available as a standalone service or in combination with our Engage platform. Whether or not you have a mobile app, you can now use Urban Airship’s world-class messaging platform to target mobile and desktop browsers.
What are Ad IDs? Ad IDs are user-level IDs that are the same for a user over multiple apps on their device. They allow marketers to send content and ads to users that have not limited their ad tracking. Other services such as Facebook and Twitter capture the same Ad ID and have ad platforms to target specific users based on Ad IDs. This topic guide covers use cases and technical details on how to send Urban Airship Ad IDs so you can begin to optimize your user acquisition and re-marketing campaigns.
At Urban Airship, we provide our customers with tools for every step of the customer lifecycle, from user acquisition to conversion to engagement to retention. This topic guide focuses on user retention, specifically, identifying the risk factors in your user base that lead to attrition, or churn. Churn is a natural component of mobile engagement ebb and flow, and while a certain amount of churn is normal and healthy, there are ways to identify churn risk factors and mitigate the erosion of your user base with corrective action.