Today marks the first GA release of our Channels API extension, open channels. This new platform service extends the Channels API to send a notification to anything. Send personalized, interactive notifications at the right time and place across your digital marketing stack. Integrate once, notify anything.
Today we added support for Android notification categories in the Urban Airship Engage dashboard. Notification categories allow your users to manage notification settings for each category that you have defined for your app, e.g., ‘promotions’ or ‘breaking news’. Categories represent the Android notification channels that you implement in your app.
What are Ad IDs? Ad IDs are user-level IDs that are the same for a user over multiple apps on their device. Ad IDs allow marketers to send content and ads to users that have not limited their ad tracking. Other services such as Facebook and Twitter capture the same Ad ID and have ad platforms to target specific users based on Ad IDs. This topic guide covers use cases and technical details on how to send Urban Airship Ad IDs so you can begin to optimize your user acquisition and re-marketing campaigns.
At Urban Airship, we provide our customers with tools for every step of the customer lifecycle, from user acquisition to conversion to engagement to retention. This topic guide focuses on user retention, specifically, identifying the risk factors in your user base that lead to attrition, or churn. Churn is a natural component of mobile engagement ebb and flow, and while a certain amount of churn is normal and healthy, there are ways to identify churn risk factors and mitigate the erosion of your user base with corrective action.