Predictive Analytics: Churn (Beta)

We are thrilled to announce the public beta for the first feature in our new Predictive Analytics toolset: Predictive Churn.

In our private beta release in late 2016, we introduced the concept of churn as the likelihood that an app user will become inactive. In this public beta release, we are providing full support for predictive churn tags for targeting and automation via Engage, analysis via Insight, and data export via Connect.

To learn about our Predictive Churn model and its many use cases, see our Predictive Churn Topic Guide.

Please contact your Urban Airship Account or Support representative to be included in this beta.