We’re excited to announce the release of our Google Analytics Connect integration. Now you can send Airship mobile engagement events directly to Google Analytics, enhancing your understanding of user behavior with unique data from Airship.

Configure your app to report on the following mobile engagement events:

• Sends

• Direct Opens

• Uninstalls

Use Cases

• Follow the path of a user after a push notification is sent

• Create a Google Analytics Segment of users who opened the app directly from a notification

• Identify and retarget users who uninstall the app

To get started, read the setup documentation: Google Analytics.