We’ve added a new report to our Insight Predictive Analytics offering. This new report shows the average number of messages sent to users per week, by churn risk category. Average Sends Per Weekly Churn: For more resources on Predictive Churn, see: Predictive Churn topic guide Insight Tutorials Predictive Churn Dashboard Documentation
We are thrilled to announce general availability for the first feature in our new Predictive Analytics toolset: Predictive Churn. You may recall that we announced the Predictive Churn beta last month. Now the feature is available as an add-on for customers with plans including Insight or Connect. To learn about our Predictive Churn model and its many use cases, see our Predictive Churn Topic Guide.
We are adding a number of new metrics supporting beacon and geofence activity. These metrics are available in the Insight location dashboard. Insight beacon reports introduce key new dimensions by which to measure your campaigns, including: unique regions encountered arrivals region dwell time Combined with our existing Insight reporting on messaging, these new metrics are a powerful new tool to help you assess the impact of messaging on buyer behavior and revenue at the indiviual store/venue level.
In October 2016 we released Custom Event Properties to support more targeted Automation. Today we are exposing these properties in an Insight dashboard report, allowing customers to capture detailed information relevant to an action. To learn more about Custom Event Properties in Insight, see our new Custom Event Property tutorial.
We are thrilled to announce the public beta for the first feature in our new Predictive Analytics toolset: Predictive Churn. In our private beta release in late 2016, we introduced the concept of churn as the likelihood that an app user will become inactive. In this public beta release, we are providing full support for predictive churn tags for targeting and automation via Engage, analysis via Insight, and data export via Connect.
We added two more reports to the Lifecycle and Messages dashboards. In Lifecycle, this new report displays the distribution of User Session Durations in minutes for the given time range. In the Explore View, filter by a specific push ID, or slice by tags. In Messages, see the Top 50 Automation Messages sent during the selected date range. Take a look at all the reports descriptions for the Lifecycle and Messages dashboards, or start from the top of the Dashboards and Reports documentation.
We added two more report types to the Overview and Messages dashboards. In Overview, you can now view reports for users inactive in the last day, 7 days, and 30 days. Add an Uninstall field to the report to see which inactive users have uninstalled in the period after their last seen activity. In Messages, the new A/B Tests report displays metrics for events related to your A/B Tests.
Unity We’re excited to announce the 2.0 release of our Unity plugin. This release simplifies installation and setup, and adds support for a number of Urban Airship features, including: Channel registration events Tag Groups Custom Events Named Users Message Center See the changelog for the full list of changes. To download and install this new version, and register for plugin updates, head over to our package distribution site on Bintray.
Insight We are happy to announce the release of Urban Airship Insight, a mobile marketing intelligence tool: Insight provides a series of dashboards, each containing several reports. Our release offerings include: Overview: View summary data on direct opens and active user count. Lifecycle: Understand the motivations behind new users, monthly active users, and unistalls of your app. Messages: View the performance of your messaging campaigns.
What are Ad IDs? Ad IDs are user-level IDs that are the same for a user over multiple apps on their device. They allow marketers to send content and ads to users that have not limited their ad tracking. Other services such as Facebook and Twitter capture the same Ad ID and have ad platforms to target specific users based on Ad IDs. This topic guide covers use cases and technical details on how to send Urban Airship Ad IDs so you can begin to optimize your user acquisition and re-marketing campaigns.
At Urban Airship, we provide our customers with tools for every step of the customer lifecycle, from user acquisition to conversion to engagement to retention. This topic guide focuses on user retention, specifically, identifying the risk factors in your user base that lead to attrition, or churn. Churn is a natural component of mobile engagement ebb and flow, and while a certain amount of churn is normal and healthy, there are ways to identify churn risk factors and mitigate the erosion of your user base with corrective action.