We are excited to announce our newest Connect integration with webhooks. Using webhooks, you can easily post real-time, user-level events from your mobile audience to your backend systems, generating custom workflows based on mobile events. Since webhooks can post information to any URL, the possiblities are limitless. Here are just a few simple examples of common webhook use cases: Trigger a welcome email send 24 hours after a first app open
We are excited to announce expanded support for custom events. Our new server-side custom events API accepts events from outside systems such as your corporate website, CRM/POS systems, or social media. You can now instrument your servers and other backend systems to send events to Urban Airship in order to send automated messages using custom event triggers. See our Automation Composer and API documentation on custom event triggers. Use Cases Server-side custom events enable a number of new automated messaging options, tying in user lifecyle events from outside of your app.
We’re excited to announce our newest Connect Integration partner: Adobe Analytics. Adobe Analytics users, this is an exciting step forward in your mobile analytics strategy. Now you can: Augment existing behavioral analytics with mobile engagement data, available exclusively from Urban Airship Connect. Target your Urban Airship audience based on insights from Adobe Analytics. Integration is simple and requires only a few lines of code. To get started, see: Adobe Analytics.
We’re excited to announce yet another Connect analytics integration this month with Amplitude. Amplitude users already know and love Amplitude’s Behavioral Cohorts segmentation feature. With this integration, you can now upload behavioral cohorts into Urban Airship using Uploaded Lists, for targeting via the Engage platform. Once you set up the behavioral cohorts for targeting via Engage, you will begin receiving engagement data via the Connect data stream. See our Amplitude Integration docs to get started.
It was a big month for Connect Integrations here at the ‘Ship, and it’s great to finish the month up strong with Customer.io, a natural fit for Urban Airship customers, with their strong focus on automation, analytics, and user segmentation. It only takes a few lines of code to get started. Check out our Customer.io Integration docs to get started.
We’re excited to announce the release of our Google Analytics Connect integration. Now you can send Urban Airship mobile engagement events directly to Google Analytics, enhancing your understanding of user behavior with unique data from Urban Airship. Configure your app to report on the following mobile engagement events: Sends Direct Opens Uninstalls Use Cases Follow the path of a user after a push notification is sent
Track screen views as events that our SDK reports to the Connect data stream. Follow a user’s path through your app by looking at viewed_screen and previous_screen fields within a session. To implement screen tracking for your app: Identify and track screens in your app: iOS Screen Tracking Android Screen Tracking View screen tracking events in Connect: Screen Viewed Event Profit. If you are new to Connect, check out the Connect Primer.
In the Connect API, we added the resource attribute to PUSH_BODY events, indicating the origin of the push payload. Push payloads can originate from: Automated messages Scheduled messages Immediate messages (sent right away, i.e., neither scheduled nor automated) A/B Tests See: Push Body Event in the Connect API reference for details.
Unity We’re excited to announce the 2.0 release of our Unity plugin. This release simplifies installation and setup, and adds support for a number of Urban Airship features, including: Channel registration events Tag Groups Custom Events Named Users Message Center See the changelog for the full list of changes. To download and install this new version, and register for plugin updates, head over to our package distribution site on Bintray.
We are happy to anounce the release of Urban Airship Connect, the industry’s first mobile engagement data streaming service. Connect delivers a real-time stream of mobile events via our streaming API or a number of prebuilt third-party integrations. For example, whenever a user opens your app, closes your app, experiences a tag change, or enters a new location, Connect will pass the event our Data Streaming API. You can access this stream directly via a Direct Connection, or you can funnel the data into one of our prebuilt integrations.
Urban Airship Connect is a mobile engagement data streaming service that delivers engagement events in real time via our Data Streaming API or through our many partner integrations. Overview As the leading provider in the mobile engagement services industry, we have been focused on providing our customers with the tools they need to interact with mobile users since 2009. With Urban Airship Connect we are taking mobile engagement services up a notch with the first real-time, mobile engagement data streaming service.
At Urban Airship, we provide our customers with tools for every step of the customer lifecycle, from user acquisition to conversion to engagement to retention. This topic guide focuses on user retention, specifically, identifying the risk factors in your user base that lead to attrition, or churn. Churn is a natural component of mobile engagement ebb and flow, and while a certain amount of churn is normal and healthy, there are ways to identify churn risk factors and mitigate the erosion of your user base with corrective action.