We’ve added a new report to our Insight Predictive Analytics offering. This new report shows the average number of messages sent to users per week, by churn risk category. Average Sends Per Weekly Churn: For more resources on Predictive Churn, see: Predictive Churn topic guide Insight Tutorials Predictive Churn Dashboard Documentation
We are thrilled to announce general availability for the first feature in our new Predictive Analytics toolset: Predictive Churn. You may recall that we announced the Predictive Churn beta last month. Now the feature is available as an add-on for customers with plans including Insight or Connect. To learn about our Predictive Churn model and its many use cases, see our Predictive Churn Topic Guide.
What are Ad IDs? Ad IDs are user-level IDs that are the same for a user over multiple apps on their device. They allow marketers to send content and ads to users that have not limited their ad tracking. Other services such as Facebook and Twitter capture the same Ad ID and have ad platforms to target specific users based on Ad IDs. This topic guide covers use cases and technical details on how to send Urban Airship Ad IDs so you can begin to optimize your user acquisition and re-marketing campaigns.
At Urban Airship, we provide our customers with tools for every step of the customer lifecycle, from user acquisition to conversion to engagement to retention. This topic guide focuses on user retention, specifically, identifying the risk factors in your user base that lead to attrition, or churn. Churn is a natural component of mobile engagement ebb and flow, and while a certain amount of churn is normal and healthy, there are ways to identify churn risk factors and mitigate the erosion of your user base with corrective action.