Find In-App Impression Rate

To find the in-app impression rate, we need to add two Measures to the Messages Look.

  1. Go to Reports, then Performance Analytics, and then select the Messages Dashboard.
  2. For the Messages Look, select the three dots icon (), and then select Explore from here.
  3. In the sidebar, select Message Metrics, then Measures, and then In-App Impression Metrics.
  4. Select the filter icon () next to:
    • In-App Impression Rate
    • In-App Dismissed User Rate
  5. Select Run.