Today we shipped a powerful set of new enterprise security features to further protect your data. In response to a growing number of requests from our enterprise customers, we are enhancing our Team Access user management framework to include both Access and Security options for Urban Airship administrators.
We’re pleased to announce support for IoT devices running Android Things. And by ‘announcing support’ we mean ‘it just works.’ So you can think of this as more of a serendipitous discovery than a release note but still. We wanted you to know. Thanks, Google!
Push notifications, In-App Messaging, Message Center, and analytics are all supported. Send data to and and run Urban Airship Actions on your connected devices.
What are Ad IDs? Ad IDs are user-level IDs that are the same for a user over multiple apps on their device. They allow marketers to send content and ads to users that have not limited their ad tracking. Other services such as Facebook and Twitter capture the same Ad ID and have ad platforms to target specific users based on Ad IDs. This topic guide covers use cases and technical details on how to send Urban Airship Ad IDs so you can begin to optimize your user acquisition and re-marketing campaigns.
At Urban Airship, we provide our customers with tools for every step of the customer lifecycle, from user acquisition to conversion to engagement to retention. This topic guide focuses on user retention, specifically, identifying the risk factors in your user base that lead to attrition, or churn. Churn is a natural component of mobile engagement ebb and flow, and while a certain amount of churn is normal and healthy, there are ways to identify churn risk factors and mitigate the erosion of your user base with corrective action.