We are excited to announce our newest Connect integration with webhooks. Using webhooks, you can easily post real-time, user-level events from your mobile audience to your backend systems, generating custom workflows based on mobile events. Since webhooks can post information to any URL, the possiblities are limitless. Here are just a few simple examples of common webhook use cases: Trigger a welcome email send 24 hours after a first app open
We are thrilled to announce the public beta for the first feature in our new Predictive Analytics toolset: Predictive Churn. In our private beta release in late 2016, we introduced the concept of churn as the likelihood that an app user will become inactive. In this public beta release, we are providing full support for predictive churn tags for targeting and automation via Engage, analysis via Insight, and data export via Connect.
Urban Airship Connect is a mobile engagement data streaming service that delivers engagement events in real time via our Data Streaming API or through our many partner integrations. Overview As the leading provider in the mobile engagement services industry, we have been focused on providing our customers with the tools they need to interact with mobile users since 2009. With Urban Airship Connect we are taking mobile engagement services up a notch with the first real-time, mobile engagement data streaming service.
At Urban Airship, we provide our customers with tools for every step of the customer lifecycle, from user acquisition to conversion to engagement to retention. This topic guide focuses on user retention, specifically, identifying the risk factors in your user base that lead to attrition, or churn. Churn is a natural component of mobile engagement ebb and flow, and while a certain amount of churn is normal and healthy, there are ways to identify churn risk factors and mitigate the erosion of your user base with corrective action.